The e-Business Eco-Tour Portal (e-BETP) project is a transformative initiative spearheaded by Likana Safaris Uganda in collaboration with the Uganda Communications Commission (UCC) and Makerere University Business School (MUBS) under the e-BOOSTER Programme . This project shall be launched to address the digital divide in Uganda’s unserved and underserved communities, seeking to harness innovative ICT solutions to foster socioeconomic development. Despite Uganda’s vibrant entrepreneurial ecosystem, many rural areas, particularly around tourism hubs like Bwindi and Kibale National Parks, face significant challenges due to limited access to ICT infrastructure, internet connectivity, and digital literacy. This digital exclusion restricts market access for local artisans, tourism stakeholders, and micro, small, and medium enterprises (MSMEs), hindering economic growth and opportunities for inclusive development